When your customers enter your store, they immediately sense a feeling or sensation thanks to the ambience of the room. This ambience is a key element in encouraging the buying process.
In fact, just like lighting and decoration, in-store in-store flooring plays an important role in your brand image strategy. Discover our advice on how to optimally enhance your commercial interior with a store floor flooring!
What are the key criteria not to be overlooked for your store floor?
A store floor has certain requirements that must be met in order to welcome the public.
First and foremost, it must be strong and durable to withstand the passage of customers and wear and tear over time.
Secondly, it must be easy to maintain, so that you can clean it easily on a daily basis. A clean floor is essential for your store's image.
It also needs to be slip-resistant to prevent slips and falls by both customers and employees, and accessible to people with reduced mobility. To this end, we encourage you to use contrasting colors.
Store Flooring and Sales Strategy
Has a scent ever made you think of a brand? Do you have in mind the atmosphere that can exist in a specific boutique? If so, it's because these stores have developed a good atmospheric marketing strategy at their point of sale, and this involves the right choice of store floor !
Indeed, it's common for customers to enter a store and instantly feel an emotion. The impact that the environment can have on the sales process has been proven, and you can send a clear message to your customers through your choice of flooring.
If you want your store to shine, think carefully about the color, material or other criteria for the appearance of the store floor covering you want to install.
Mosaik Floor ranges for store flooring
The ranges offered by our teams have been designed to meet all the above criteria. In fact, we offer different ranges of store floor in PVC slabs, so that you can choose the look you want to install, and which also meets the key criteria for a store floor.
All our tiles are resistant, durable, easy and quick to install! This last advantage means you can fit out your floor without having to close your shop.